Sometimes a website has no obvious flaw, yet visitors leave within seconds. Here are the five most common reasons.
Research shows the majority of users abandon a page that takes more than 3 seconds to load – which is enough to lose a potential client before they've even seen your offer.
More than half of internet traffic comes from mobile devices. If buttons are too small and text needs to be pinched to read, people simply go back to the search results.
A phone number buried in the footer, a form with no confirmation email, or no clear "contact me" prompt – these are a straight path to losing an enquiry.
A visitor should know within 5 seconds what to do next: call, fill in a form, buy. No clear CTA means the client has to figure it out themselves – and most won't bother.
Browsers warn about an "insecure connection" (no "https" in the address), which immediately erodes trust – before the visitor has read a single word.
Each of these can be checked yourself in a few minutes – just open your site on a phone and count how many seconds it takes to fully load. If you recognise more than one of these signs, your site is probably costing you more clients than it's bringing in.