Blog

Budget

How much does a website cost – and what actually affects the price?

It's the question I hear most often, and there's no single right answer – but there are concrete factors that shape it. Here's what really drives the cost.

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UX

5 signs your website is driving clients away (and you may not even know it)

Sometimes a website has no obvious flaw, yet visitors leave within seconds. Here are the five most common reasons.

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Strategy

Is an Instagram profile enough, or do you need your own website?

Your social media profile doesn't belong to you. The algorithm can cut your reach overnight, accounts can get blocked – and your entire client base stays on the platform, not with you.

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The Basics

What is a landing page and how is it different from a business website?

These two things often get confused, but they serve completely different purposes. I explain the difference and when to choose which.

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SEO

SEO isn't a single switch you flip on

SEO isn't one trick – it's the sum of dozens of smaller decisions. I explain what ranking is really made of and why you can't just ask someone to "do SEO" on your site.

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Technology

Why I don't recommend WordPress for a business card website

WordPress has its place – if you run a blog you update daily, it's a great tool. The problem starts when someone just wants a simple company website.

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The Basics

"It looks fine on my laptop" – and why that means almost nothing

More than half of internet traffic comes from phones. Checking your site only on your own laptop means checking it for a minority of your visitors.

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UX / Design

What is good UX and why it decides whether a client stays or leaves

Good UX is rarely noticed, because everything just works. Bad UX is noticed immediately – and that's exactly when you want to close the tab.

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UX / Design

A beautiful TV remote doesn't mean a comfortable one – the difference between UI and UX

UI is how something looks. UX is how it feels to use. I explain the difference with real examples and why a site can look stunning yet be frustrating to navigate.

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Apps

What is a PWA and does your business need one?

A Progressive Web App is a website that behaves like a mobile app – without needing to be downloaded from Google Play or the App Store.

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SEO

Your site can look flawless and still get a low score from Google – blame Core Web Vitals

Core Web Vitals are specific, measurable metrics that Google uses in its ranking. I explain what LCP, INP, and CLS mean and why templates struggle with them.

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The Basics

Domain & Hosting – What They Are and How They Differ

One of the first questions when ordering a website, and one of the most commonly confused terms in the industry. Explained as simply as possible.

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Accessibility

What is accessibility and why should you care?

According to the WHO, around 16% of the world's population has some form of disability. That's one in six people visiting your website. I explain what accessibility means and why it makes your site better for everyone.

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QA

Why test a website if it "works"?

Your site can look great on your laptop and break for half your clients. I explain what a properly tested site means and why it makes a real difference.

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